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Oracle, SAP and the Value of Maintenance & Support Contracts
When a customer buys a solution, they expect to receive value for their purchase. Some customers are taking a fresh look at the value of their Oracle and SAP maintenance and support contracts. Value is...
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Join Me At ProductCamp Boston
Solution Marketing at ProductCamp Boston! I’m psyched to be attending the second ProductCamp Boston tomorrow. If you’re already planning to attend, I hope you’ll attend the two sessions I’m planning...
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Solution Marketing Best Practices – Presentation at ProductCamp Boston
Learn from Leaders Including Intuit, PowerAdvocate, HubSpot, Oracle, SAP, Microsoft, Amazon, Salesforce.com, Among Others The first was so great that I came back and presented at the second...
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No Value, No Job
– By Steve Robins SAP Sacks CEO For Failing to Deliver Customer Value Sometimes the best solution marketing is about value. It’s been one of the most interesting solution value stories of the last 18...
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The Solution Marketing Blog: One Year Later
– By Steve Robins Celebrating a year of blogging on solution marketing First, thank you to everyone that reads this blog day-in and day-out – it’s been a great ride since February 2009. Thanks also to...
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